#575: Telling authentic branded stories with Sophie Harris, GoDaddy
GoDaddy\u2019s \u201cMade in America\u201d series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time.\n\nToday we\u2019re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.\n\nTo help me discuss this topic, I\u2019d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy\u2019s \u201cMade in America\u201d documentary series\n\nRESOURCES\n\nMade in America website: https://www.godaddy.com/made-in-america\n\nRegister for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM\n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company