#573: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications
Welcome to today\u2019s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Greenough Communications. We\u2019re going to explore how brands can articulate their stories more effectively, manage financial communications, and about the critical relationship between marketing and communications.\n\nNikki Festa\nCEO, Greenough Agency\nWith more than 20 years of agency and in-house experience, I am a seasoned brand marketing and communications professional who specializes in the Technology, Healthcare/Life Science, and Energy/Climate Tech sectors. I have successfully led integrated campaigns for clients ranging from startups to public companies, helping them achieve their business goals and elevate their brand reputation.\nAs CEO of Greenough Communications, I oversee the strategic direction, operations, and growth of the firm. I work with a talented team of experts who deliver creative and impactful strategies for our clients. I am also passionate about teaching and mentoring the next generation and have shared my insights and best practices at several universities and industry events. I am also honored to be recognized as one of the Top Women in PR by PR News.\n\nRESOURCES\nGreenough Agency website: https://www.greenoughagency.com/ \n\nRegister for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - https://bit.ly/3M7dkQM \n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com \n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company