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With a 98% open rate\u2014that\u2019s right, 98%\u2014SMS marketing can be incredibly effective, but deliverability is key, and AI can help here.\n\nToday we\u2019re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness.\n\nAbout John Wright\nJohn has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership positions with Flonetwork, (acquired by DoubleClick) and DoubleClick (acquired by Google), Fortiva (acquired by Proofpoint), and Digital Impact (acquired by Acxiom).\n\nJohn is considered a subject matter expert in online and offline data, database marketing, and marketing automation and high growth management, having spent much of his career connecting online and offline audiences with retailers through ad-tech, eCommerce, and CRM platforms.\n\nRESOURCES\n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nDon't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company