#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute

Published: July 26, 2024, 4 a.m.

Today we\u2019re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams.\n \nTo help me discuss these topics, I\u2019d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. \n\n\ufeffRESOURCES\n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd \n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com \n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company