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The holiday shopping season might seem like it\u2019s months away, but if you listen to consumers, it\u2019s closer than you think. Today we\u2019re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season.\n\nTo help me discuss this topic, I\u2019d like to welcome Zarina Stanford, CMO at Bazaarvoice.\n\nABOUT ZARINA STANFORD\nAs CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches - from research, brand, communications, product marketing, to sales, demand generation, partner/alliance and field marketing.\xa0A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and having fun.\xa0\xa0\xa0\n\nBefore joining Bazaarvoice, Zarina was CMO at tech giants including IBM, SAP, and Rackspace Technology as well as PE portfolio firm Syniti where she led a total brand transformation.\xa0A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in Global, North America, Latin America, Europe, Asia Pacific & Japan, and emerging markets.\xa0Zarina also serves on the Board of Fortytwo.vc, a global, cross-border fund focused VC firm, and\xa0BeyonDiversity Foundation, a non-profit on women empowerment.\n\nRecognized for her visionary strategies and transformative contributions shaping the future of marketing in the technology sector, Zarina was recently named among HotTopics\u2019 Top 100 Global B2B CMOs.\xa0Other industry recognitions for Zarina include Diversity Journal\u2019s Woman Worth Watching in STEM, Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC) and Corporate Achiever Award by the Organization of Chinese Americans (OCA).\xa0\n\nZarina is a Marketing Academy CMO Fellow, a Southern Methodist University MBA, and a graduate of the Asian Advanced Leadership Program at Stanford University\u2019s Graduate School of Business.\xa0She also holds a BA in Journalism from the University of North Texas.\xa0She is currently authoring a self-leadership book, #DareToGrow.\n\nBorn and raised in Hong Kong, the Austin-based Zarina is a nature lover, an ikebana apprentice, a published writer, an aspiring sailor, and a Mini Cooper and a Tesla fan.\xa0She describes herself as a proud daughter, sister, a mom, and a remodeling fanatic.\n\nRESOURCES\nBazaarvoice website: https://www.bazaarvoice.com\n\nConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company