#550: The science of CX with Martha Brooke
While we talk about customer experience a lot on this show, today\u2019s focus is going to be a little different than some of our past conversations. Today we\u2019re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.\n\xa0\nTo help me discuss this topic, I\u2019d like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics.\n\nRESOURCES\nInteraction Metrics website:\xa0https://interactionmetrics.com/\nConnect with Greg Kihlstr\xf6m on LinkedIn:\xa0https://www.linkedin.com/in/gregkihlstrom\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here:\xa0http://tinyurl.com/5jpwhycv\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more:\xa0https://www.theagilebrand.show\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company