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We are here in Nashville at Forrester CX Summit North America, and we\u2019ve been hearing a lot about what it takes to create and sustain a great customer experience.\n\nAnd while there\u2019s good customer experience, there are things that set aside the brands that say they prioritize their customers, and there are those that are customer-obsessed.\n\nToday we\u2019re going to talk about what it means to be customer-obsessed, and how to create great omnichannel customer experiences in retail.\n\nTo help me discuss this topic is someone who knows all about being customer-obsessed, I\u2019d like to welcome Jill Pavlovich, Senior Vice-President of Digital Shopping Experiences at Albertsons Companies, and recipient of the Customer-Obsessed Leadership Award at this year\u2019s Forrester CX Summit.\n\nRESOURCES\n\nForrester website: https://www.forrester.com\nAccess Forrester's Generative AI Essential for CX Leaders\nPress Release: Forrester's 2024 US Customer Experience Index: Brands' CX Quality Is At An All-Time Low\n\nConnect with Greg Kihlstr\xf6m on LinkedIn: https://www.linkedin.com/in/gregkihlstrom\n\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices