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b"Today, from the Forrester CX Summit North America in Nashville, we are thrilled to have AJ Joplin, Senior Analyst at Forrester, with us to discuss the crucial alignment of customer experience, digital experience, and marketing.\\n\\nAbout AJ Joplin\\nAJ is the lead analyst for Forrester\\u2019s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ\\u2019s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what\\u2019s next.\\n\\nPrevious Work Experience\\nPrior to joining Forrester, AJ worked at USAA and IBM, scaling the design practice that organizations must develop in order to deliver amazing CX. As a result, AJ acquired great insight into best practices for how to align organizations to deliver customer-driven value.\\n\\nEducation\\nAJ holds a BS in business administration from Dallas Christian College and an MBA in product and marketing management from the University of Denver.\\n\\nRESOURCES\\n\\nListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd\\n\\nForrester website: https://www.forrester.com \\nAccess Forrester's Generative AI Essential for CX Leaders\\nPress Release: Forrester's 2024 US Customer Experience Index: Brands' CX Quality Is At An All-Time Low\\n\\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\\n\\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\\n\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\\n\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\\n\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"