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The adoption of AI into customer experiences, and marketing efforts is happening\u2014rapidly. But it\u2019s not enough to just slap AI onto an existing interaction. Success lies in how humans plus AI work together to create what my guest today calls boundless experiences.\n\nToday, from the Forrester CX Summit North America, we are thrilled to have JP Gownder, Vice President and Principal Analyst at Forrester Research, with us to discuss the crucial alignment of customer experience, digital experience, and marketing.\n\nJ. P. Gownder is a vice president and principal analyst on Forrester\u2019s Future of Work team. He covers the impacts that technology and human factors jointly have on the future of work. He helps clients design strategies that drive productivity, collaboration, and effective hybrid work. His research also covers how technologies like devices, collaboration software, extended reality and the metaverse, and artificial intelligence and automation reshape the future of how and where we work, what our jobs look like, and how we can drive productivity, collaboration, and the employee experience.\n\nPrevious Work Experience\nA prolific writer and speaker, J. P. has written articles for publications such as Mashable, Information Week, ComputerWorld, Forbes, The Los Angeles Times, and The Washington Post. He has also been quoted in The Financial Times, The Wall Street Journal, The New York Times, USA Today, Wired, and many other publications, and he has appeared on NBC television, Bloomberg television, Voice of America, National Public Radio, and other media outlets.\n\nEducation\nJ. P. graduated from Harvard University with a BA (magna cum laude) and an MA in political science. He also conducted research at the Harvard Business School.\n\nRESOURCES\n\nForrester website: https://www.forrester.com\nAccess Forrester's Generative AI Essential for CX Leaders\nPress Release: Forrester's 2024 US Customer Experience Index: Brands' CX Quality Is At An All-Time Low\n\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices