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We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we\u2019ve been seeing some amazing things, including how AI can transform the enterprise and I\u2019ve had the opportunity to be hands-on at the Innovation Hub.\n\nA study unveiled today at PegaWorld, conducted by research firm Savanta, surveyed more than 500 business decision makers across enterprises worldwide on their understanding and use of AI, as well as the challenges and opportunities they see in successfully implementing the technology.\n\nJoining us today is Peter van der Putten, Director AI Lab at Pega, to discuss the meaningful AI in the enterprise and this recently-announced research on the rise of creative and analytical AI within global businesses.\nRESOURCES\nPega website: https://www.pega.com\n\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\n\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices