#54 Agile Brands and Society
I feel it\u2019s important to address one other key aspect of brands that is part of the \u201cnew normal.\u201d It\u2019s not enough to simply make a great product, or offer an amazing service. It\u2019s also not enough to simply engage with our audiences on a regular basis. There needs to be something more, and truly successful brands have tapped into this. Just as an agile brand must establish a bi-directional relationship with individual consumers to be successful, there must also be a symbiotic relationship with the world at large. This can play out in ways that impact society, the environment, or other areas that have a large cultural impact.\n Learn more about your ad choices. Visit megaphone.fm/adchoices