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b"We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we\\u2019ve been seeing some amazing things, including how AI can transform the enterprise, and have been hands-on at the Innovation Hub.\\n\\nToday, we\\u2019re joined by Kerim Akgonul, Chief Product Officer at Pega, to discuss the transformative role of generative AI in business processes and the exciting developments around Pega GenAI Blueprint\\u2122.\\n\\nABOUT KERIM AKGONUL\\nKerim is responsible for delivering Pega\\u2019s full suite of products built on the Pega Infinity\\u2122 Platform. Kerim leads the company\\u2019s 1,000 plus team of engineers, product managers, designers, and architects, building best-in-class solutions across\\xa01:1 customer engagement,\\xa0customer service, and\\xa0intelligent automation.\\nKerim is focused on leveraging the latest technologies and development approaches such as low-code, AI, robotics, and cloud to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business. This focus on business impact has contributed significantly to the company being recognized as a leader in the major product and technology categories important to clients including\\xa0low-code,\\xa0customer relationship management (CRM),\\xa0case management, intelligent automation,\\xa0real-time analytics, and\\xa0business process management (BPM).\\nKerim began his career at Pega developing applications for customers in financial services and insurance, and he put his customer-centric perspective to work in establishing the company\\u2019s product management function. Early in the company\\u2019s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications. He continues to focus the product team on developing applications that allow business visionaries to innovate how their organizations interact with customers and help employees get work done more effectively.\\nKerim holds a BS in Mathematics and Computer Science from Indiana University of Pennsylvania.\\n\\nRESOURCES\\nPega website: https://www.pega.com\\n\\nListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd\\n\\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\\n\\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\\n\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\\n\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\\n\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"