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b"As businesses increasingly integrate AI into their marketing and customer experience strategies, understanding the real-world applications and implications becomes essential.\\xa0\\nJoining us today to share insights on these topics is Kathryn Murphy, SVP Product Communications\\xa0at Twilio, who recently released their State of Customer Engagement Report with a lot of information reinforcing the need for businesses to have a strong foundation of data to drive ROI from their AI investments.\\nResources\\nTwilio's 2024 State of Customer Engagement report: https://bit.ly/3UEKxqs\\nListen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd\\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"