#531: Customer engagement and loyalty in travel with Jeff Zotara, arrivia
Today, we\u2019re diving into some crucial aspects of customer engagement and loyalty programs in the travel industry. We'll explore how leading brands are\xa0bridging consumer preferences with their brand offerings, enhancing customer lifetime value in today's market, and effectively communicating the value of their loyalty programs to customers.\nTo help me discuss this topic, I\u2019d like to welcome Jeff Zotara, Chief Marketing Officer at arrivia.\nResources\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices