We talk a lot on this show about how it takes people, process, data, and platforms working well together to make a successful company.\xa0\nToday we\u2019re going to talk about the critical principles needed to effectively build an extraordinary team to help achieve your goals, whether you are an enterprise organization or a startup.\nTo help me discuss this topic, I\u2019d like to welcome Martin Gonzalez, Principle: org, talent, leadership development for AI research, Tech & Society, Core Engineering at Google and Co-author of The Bonfire Moment.\xa0\nResources\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\nDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices