#524: Gary Vaynerchuk on capturing and leveraging consumer attention
When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today, we're joined by Gary Vaynerchuk, serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and author of the new book\u2014 his seventh\u2014called \u201cDay Trading Attention\u201d and we\u2019re going to talk about the evolution of attention in marketing, the power of storytelling, and the future of digital advertising.\nResources\nLearn more about Day Trading Attention by Gary Vaynerchuk: https://garyvaynerchuk.com/attention/\nThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices