#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake
Today we\u2019re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what\u2019s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal.\nTo help me discuss this topic, I\u2019d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake.\n\nResources\nThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices