In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements.\xa0\nJoining us to explore this topic is Michael Vanderhoof, Director of Product Management at Charles Schwab.\n\nResources\nThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices