#52 Telling Relatable Stories with Your Brand
This is the third of four episodes related to brands and storytelling. The best way to make your brand\u2019s story memorable is to relate it to your audience. What is challenging in this is that, in a continually changing world, any of the following may be true:\n \u25cf Your audience\u2019s tastes change over time. \u25cf You are appealing to multiple audiences, often with different values. \u25cf Your company is going through transformation whether through acquisitions or changes in the market. \u25cf Your products or services are evolving over time. With all of the changes, different focus areas, and competing or conflicting tastes, you have your work cut out for you. Fortunately, by focusing on the essence of what makes your brand unique you can cut through the clutter and find a way to relate to your audiences. You may be able to filter your brand\u2019s values through a slightly different lens for each audience.\n Learn more about your ad choices. Visit megaphone.fm/adchoices