#516: Customer and data centricity with Lamees Butt, Zoovu
b'Today we\\u2019re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction.\\nTo help me discuss this topic, I\\u2019d like to welcome Lamees Butt, SVP Global Alliances and Channels at Zoovu, an AI Content Discovery platform for enterprise businesses.\\nResources\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here:\\xa0http://tinyurl.com/5jpwhycv\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nShortform makes the world\\u2019s best ideas more accessible, by creating high-quality book guides and summaries. We\\u2019re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link:\\xa0https://www.shortform.com/agile\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'