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b'Anyone listening to this show has heard us talk quite a bit about AI\\u2019s impact on marketing and the customer experience. We\\u2019ve covered a pretty broad cross section of approaches, but as you\\u2019ve likely heard on this show and in many of the other places you get information, it seems like generative AI is getting a lot of the attention these days.\\nWhile our discussion will likely touch on Gen AI, today we\\u2019re going to focus more on predictive analytics and predictive modeling, another area of AI that is just as powerful (if not moreso in some cases) as the other types of artificial intelligence tools available. And specifically, we\\u2019re going to talk about using predictive analytics to better succeed in a first-party data world.\\nTo help me discuss this topic, I\\u2019d like to welcome Alan Gilleo, CMO at Leap Group.\\nResources\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here:\\xa0http://tinyurl.com/5jpwhycv\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nShortform makes the world\\u2019s best ideas more accessible, by creating high-quality book guides and summaries. We\\u2019re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link:\\xa0https://www.shortform.com/agile\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'