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b'The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI.\\nToday we\\u2019re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted. So what do marketers do to balance the need to try new things while not risking fragmentation?\\xa0\\nTo help me discuss this topic, I\\u2019d like to welcome Afif Khoury, CEO of SOCi.\\nResources\\nSOCi website: https://www.meetsoci.com\\nGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here:\\xa0http://tinyurl.com/5jpwhycv\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'