#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House

Published: April 1, 2024, 4 a.m.

b'We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more.\\nWhile we\\u2019ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back\\u2026 again\\u2026 it is still happening, and marketers and advertisers need to find solutions that will enable them to maintain their advertising performance.\\nMy guest today can talk about all of this and we\\u2019re going to talk specifically about creating a competitive advantage by using deep learning with your data and measurement in an era where the cookieless future is (almost) here.\\nTo help me discuss this topic, I\\u2019d like to welcome Jaysen Gillespie, Head of Analytics and Data Science at RTB House.\\nResources\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nHeaded to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'