#491: Data collection done right with Sean Falconer, Skyflow
Today we\u2019re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business.\nTo help me discuss this topic, I\u2019d like to welcome Sean Falconer, Head of Marketing & Developer Relations at Skyflow.\nResources\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices