Today we\u2019re going to talk about machine learning in the enterprise and how, despite a less than stellar success rate, organizations can achieve success with the right approaches.\nTo help me discuss this topic, I\u2019d like to welcome Eric Siegel, Founder of Machine Learning Week and author of The AI Playbook: Mastering the Rare Art of Machine Learning Deployment.\nResources\nGet The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel: https://mitpress.mit.edu/9780262048903/the-ai-playbook/\nMachine Learning 2024 website:\xa0https://machinelearningweek.com/\nSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices