We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there\u2019s a lot of exciting announcements we\u2019ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading.\nOne brand that is presenting here, and who I\u2019m excited to introduce in a second here, is from CVS, a brand that serves over 120 million customers, including over 55 million digital customers, and to illustrate their reach, 85% of the US population lives within 10 miles of a CVS Health location.\nToday we\u2019re going to talk about igniting customer-centricity by personalizing, simplifying the customer experience, and empowering employees to do amazing work.\nTo help me discuss this topic, I\u2019d like to welcome Sri Narasimhan, Vice President, Head of Enterprise Customer Experience at CVS Health.\nResources\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices