#485: A winning first-party data strategy with Heidi Bullock, CMO, Tealium
b'In an increasingly data-driven world, modern brands have been forced to adapt to keep pace with the changes in the market, including one of the most significant areas of focus - which is customer data management.\\nThere are several reasons for this, from customers\\u2019 expectations of more personalizaed experiences to the impending deprecation of third-party cookies and the increasing emphasis on consumer data privacy.\\nToday we\\u2019re going to talk about what it really means to understand your customers better using your data, and what do do as you build out your first-party data strategy.\\nTo help me discuss this topic, I\\u2019d like to welcome Heidi Bullock, CMO at Tealium, and author of the foreword for The Agile Brand Guide to Customer Data Platforms, 2024 Edition, available soon!\\nResources\\nTealium website: https://www.tealium.com\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'