#481: Customer journey management with Stacy Sherman, Doing CX Right
As the voice of the customer becomes increasingly important in driving business success, companies are recognizing the need to optimize and personalize every touchpoint along the customer journey. From initial awareness and consideration to purchase and post-purchase support, every interaction matters and can make or break a customer's loyalty and advocacy.\nToday we\u2019re going to talk about customer journey management - how to do it well, how to measure success, and how to improve it over time.\xa0\nTo help me discuss this topic, I\u2019d like to welcome Stacy Sherman, Founder & Chief Customer Officer at Doing CX Right.\nResources\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nCatch Stacy\u2019s LInkedIn Learning course on Increasing Customer Loyalty by Doing Agent Experience (AX) Right here: https://bit.ly/LinkedLearnStacy\nDoing CX Right website: https://www.doingcxright.com\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices