#48 Customer Experience Trumps Channels and Mediums
b'Part 4 of how to create an agile brand. We need to stop thinking only in terms of the individual channels we reach customers through. Instead, we have to think of our customers in terms of their overall experience with our brand. As noted, customers are becoming more and more \\u201cdevice agnostic\\u201d and you could even say they are \\u201cchannel agnostic\\u201d as well. Whether they choose to visit a store, or shop on their phone, text, tweet or even make a good old-fashioned phone call depends on many external factors brands can\\u2019t anticipate. To combat this, we must make our communications, marketing, commerce and customer service agile and channel-agnostic as well. This is what creates a great customer experience.\\n Learn more about your ad choices. Visit megaphone.fm/adchoices'