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Eagle Eye have recently released their new retail marketing book, Omnichannel Retail: How to Build Winning Stores in a Digital World and in it there are a number of insights about the state of retail marketing. Today we\u2019re going to talk about a few of the insights in the report, including how contextual personalization and an omnichannel approach are becoming more important in the physical and digital retail environments.\nTo help me discuss this topic, I\u2019d like to welcome Sarah Jarvis at Eagle Eye Solutions.\nResources\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nLearn more about the New Edition of Omnichannel Retail: How to Build Winning Stores in a Digital World here\xa0https://eagleeye.com/newsroom/new-edition-of-omnichannel-retail\nGet the book here: https://www.koganpage.com/marketing-communications/omnichannel-retail-9781398612723\xa0\nEagle Eye website: https://www.eagleeye.com\nLearn more about the Omnichannel Retail report:\xa0http://tk.thinkinkpr.com/1/l/99d33da000bc48a1bd70c662f53c1e67?\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices