#475: Customer lifetime value for the win, with Neil Hoyne, Chief Strategist at Google
b'Today we\\u2019re going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands.\\nTo help me discuss this topic, I\\u2019d like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers\\u2019 Hearts.\\nResources\\nPartnerHero: to waive set up fees, go to\\xa0https://partnerhero.com/agile\\xa0and mention \\u201cThe Agile Brand\\u201d during onboarding!\\nRainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops \\u2014 all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at\\xa0rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee.\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'