#473: Meaningful customer dialogue with Christian Ward, Chief Data Officer, Yext
Many brand customer journeys start with a search that results in a list of irrelevant answers or products, ultimately leading to lost prospects. Instead a true dialogue between brands and customers \u2014 which starts with the brand asking basic questions instead of immediately sharing wrong answers \u2014 is key to personalization for marketers. Today we\u2019re going to talk about how brands can create meaningful dialogues with their customers which benefits all parties.\nTo help me discuss this topic, I\u2019d like to welcome Christian Ward, Chief Data Officer, EVP at Yext.\nResources\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nRainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops \u2014 all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee.\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices