#462: Collaboration for successful experimentation with Collin Crowell and James McCormick
Today we\u2019re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in the customer experience overall.\nSome of what we will be discussing will be directly from Kameleoon\u2019s 2023 Experimentation and Growth Survey and report, and we\u2019ll make sure to put a link to access that report in the show notes.\nTo help me discuss this topic, I\u2019d like to welcome Colllin Crowel, VP of Growth at Kameleeon and James McCormick.\nResources\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nKameleoon website: https://www.kameleoon.com\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices