#461: Raising the stakes of stakeholder design with Curt Schreiber, VSA Partners
b'One of the biggest challenges business leaders face today is managing multiple stakeholders. For the past half-century, most CEOs have simply sought to please board members and shareholders, with less regard to other stakeholders like employees, government entities or suppliers. But as demands for corporate responsibility have increased, CEOs are under increasing pressure to cater to a wide variety of stakeholder needs, and to find solutions that deliver across diverse groups.\\nToday we\\u2019re going to talk about stakeholder design and how to approach it, and related approaches like horizontal thinking, to benefit the business, all of its stakeholders, as well as its customers.\\nTo help me discuss this topic, I\\u2019d like to welcome Curt Schreiber, Chief Creative Officer at VSA Partners.\\n\\xa0\\nResources\\nPartnerHero: to waive set up fees, go to\\xa0https://partnerhero.com/agile\\xa0and mention \\u201cThe Agile Brand\\u201d during onboarding!\\nVSA Partners website: https://www.vsapartners.com/\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\n\\xa0\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'