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Today we\u2019re going to talk about a topic we don\u2019t talk about much on this show - nonprofits, and more specifically since it\u2019s December, end of year giving. If you\u2019re like me, you\u2019re probably currently being inundated with calls to donate from nonprofits on TV, email, social media, and any other channel you interact with.\nJust like other much larger brands, nonprofits struggle with acquisition and retention issues, and today we\u2019re going to talk about how customer, or donor, retention is both a challenge and an opportunity, and even those in the for-profit space might get some insights from this discussion as well.\nTo help me discuss this topic, I\u2019d like to welcome Ann Fellman, CMO at Bloomerang.\nResources\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nBloomerange website: https://bloomerang.co/\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices