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b'In the ever-evolving landscape of work, where AI permeates our daily routines, it is imperative for teams at every company, including marketers, to embrace technology like AI in order to thrive and maintain a competitive edge. By understanding and harnessing the potential of AI, marketers can propel their companies towards success, keeping them relevant and at the forefront of their respective industries.\\nToday we\\u2019re going to talk about why marketers need to be comfortable and fluent in technology like generative AI to support their org\\u2019s marketing strategy, development, and execution, and how reskilling and upskilling play a role in this.\\nTo help me discuss this topic, I\\u2019d like to welcome Michelle Boockoff-Bajdek, CMO at Skillsoft.\\nRESOURCES\\nPartnerHero: to waive set up fees, go to\\xa0https://partnerhero.com/agile\\xa0and mention \\u201cThe Agile Brand\\u201d during onboarding!\\nSkillsoft website: https://www.skillsoft.com\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'