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Nano Interactive\u2019s recent data showed that 70% of UK consumers now regularly hide their personal data when online, and as the Government pushes through both its Data Protection and Digital Information Bill and its Online Safety Bill, marketers need to be prepared for the post cookie apocalypse or they risk being left behind and their ad effectiveness will suffer.\nToday we\u2019re going to talk about the post cookie world and what this means for advertisers and marketers, and how it stands to affect the customer experience.\nTo help me discuss this topic, I\u2019d like to welcome Carl White, Co-Founder and Group CEO at Nano Interactive.\nRESOURCES\n\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\n\nNano Interactive website: https://nanointeractive.com/\xa0\n\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\n\n\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\n\n\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\n\n\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\n\n\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\n\n\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\n\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nSYNOPSIS\nIn this episode, guest Carl White shares valuable advice for brands navigating the post-cookie world. He emphasizes the importance of brands fully understanding the evolving technologies in marketing and advertising. This entails dedicating time to learn and familiarize themselves with emerging approaches and techniques. One specific recommendation is to acquire the skills to model and scale data using these new approaches. This involves analyzing and interpreting data to make informed decisions and optimize marketing strategies.\nFurthermore, White advises brands to move away from relying solely on identity and profiling techniques. Instead, he encourages them to adopt a post-ID approach, thinking beyond traditional methods. This means not depending solely on walled gardens, platforms with restricted access to user data, for answers. Instead, brands should explore alternative methods and solutions.\nOverall, the advice for brands in the post-cookie world is to proactively understand and utilize new technologies while avoiding over-reliance on traditional identity and profiling techniques.\nLearn more about your ad choices. Visit megaphone.fm/adchoices