#448: Creating a strikingly different brand with Dharma Pachner, Contrast & Co.
I\u2019m excited to bring you the latest in a multi-part series sponsored by Contrast & Co., an award-winning brand strategy and communications agency determined to build the most strikingly different brand experiences anywhere.\nToday we\u2019re going to talk about creating a strikingly different brand, why it is so important, as well as the cost of inauthenticity in branding.\xa0\nTo help me discuss this topic, I\u2019d like to welcome Dharma Pachner, Founder & Chief Creative Officer at Contrast & Co.\nRESOURCES\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile and mention \u201cThe Agile Brand\u201d during onboarding!\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices