#447: Innovation in content marketing with Deane Barker, Optimizely
I am here at Opticon 2023, Optimizely\u2019s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we\u2019re going to get to at least a few of those today.\nInnovation and creativity don't happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish.\xa0\nToday we\u2019re going to talk about content creation and management as tools to boost creativity and effectiveness of marketing efforts, all to the benefit of the customer.\nTo help me discuss this topic, I\u2019d like to welcome Deane Barker, Global Director of Content Management at Optimizely.\nRESOURCES\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nOptimizely website: https://www.optimizely.com\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices