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Brands must meet customer expectations for a personalized experience throughout the buyer's journey. One key opportunity to achieve this is by leveraging AI-based tools that offer relevant images and videos. These resources educate customers, manage their expectations, and ultimately drive higher conversion rates while reducing return rates.\nToday we\u2019re going to talk about enhancing the e-commerce experience using personalization and generative AI, and to do this we\u2019re going to talk about some statistics in some research that was recently done by Cloudinary.\nTo help me discuss this topic, I\u2019d like to welcome Paul Thompson, Head of Technical Marketing at Cloudinary.\nRESOURCES\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nCloudinary website: https://www.cloudinary.com\xa0\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nSYNOPSIS\nIn this episode, the importance of personalization and customization in enhancing the e-commerce experience and driving higher conversion rates is discussed. The host highlights a study by McKinsey, which reveals that 78% of consumers are more likely to make repeat purchases from companies that personalize their offerings. This underscores the significance of tailoring the customer experience to meet individual preferences and needs.\nThe guest, Paul Thompson, further elaborates on how platforms like Cloudinary can facilitate this level of personalization. By leveraging their platform and APIs, businesses can create customized experiences and images for their customers. For instance, they can develop image target ads with localized text overlays or content specific to a user's location. Such customization fosters a more engaging and relevant experience, thereby increasing the likelihood of conversion.\nLearn more about your ad choices. Visit megaphone.fm/adchoices