#434: Composable, omnichannel marketing with Rupali Jain, Chief Product Officer, Optimizely
b'I am here at Opticon 2023, Optimizely\\u2019s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we\\u2019re going to get to at least a few of those today.\\nToday we\\u2019re going to talk about an exciting announcement at the show this year, which is called Optimizely One, and while I will let my guest provide a more robust definition for us, it\\u2019s a SaaS platform for digital marketing that is decoupled, highly composable, and includes components for creation, delivery, personalization and testing of digital content to improve the customer experience.\\nThis connects to several trends happening in the market which include a shift towards both composable approaches while also providing marketers with the need to provide consistent and continually improving experiences in an omnichannel world.\\nTo help me discuss this topic, I\\u2019d like to welcome Rupali Jain, Chief Product Officer, Optimizely.\\nRESOURCES\\nPartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention \\u201cThe Agile Brand\\u201d during onboarding!\\nOptimizely:\\xa0https://www.optimizely.com\\nThe Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\\xa0https://www.agilebrandguide.com\\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nSYNOPSIS\\nIn this episode of the Agile Brand podcast, host Greg Kihlstr\\xf6m and guest Rupali Jain, Chief Product Officer at Optimizely discuss the announcement of Optimizely One at the Opticon 2023 conference. Optimizely One is a SaaS platform for digital marketing that offers a decoupled and highly composable approach. It includes components for creation, delivery, personalization, and testing of digital content to enhance the customer experience. This aligns with the current market trends of composable approaches and the need for consistent and improving omni-channel experiences.\\xa0\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'