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I\u2019m excited to talk with my guests today on a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.\nToday we\u2019re going to talk about demystifying platform selection and how taking the right approach enables better strategic alignment, streamlined integration, and a better customer experience.\nTo help me discuss this topic, I\u2019d like to welcome Bryan Jones, CTO and Cara Bourdage, Director of Product at The Office of Experience.\nRESOURCES\nPartnerHero: to waive set up fees, go to\xa0https://partnerhero.com/agile\xa0and mention \u201cThe Agile Brand\u201d during onboarding!\nThe Office of Experience website: https://www.officeofexperience.com\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\nCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology:\xa0https://www.agilebrandguide.com\nThe Agile Brand podcast is brought to you by TEKsystems. Learn more here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nSYNOPSIS\nIn this episode, the speakers discuss the importance of successfully adopting new platforms and how it can optimize operations and reduce maintenance time for organizations, allowing them to focus more on sales. They emphasize the significance of selecting the right platform and suggest considering key features and requirements to achieve these benefits. By identifying the most important features that drive revenue and minimize customization needs, organizations can streamline processes and enhance efficiency. This enables them to allocate more time and resources to sales and growth.\nThe speakers also highlight the need to consider both the end customer experience and the internal customer experience. They emphasize that if the teams using the platforms cannot effectively utilize them, it will hinder their ability to serve the end customers. Therefore, successful platform adoption should aim for a win-win situation where both internal and external customers benefit.\nThe episode emphasizes that digital transformation should be approached as a top-down exercise, requiring alignment and buy-in from senior executives. It is crucial for all key stakeholders to share the same vision and work towards common goals to ensure a cohesive and effective digital transformation initiative. Additionally, involving employees who will be working with the new tools or platform on a daily basis is equally important. Their feedback should be sought early and often to understand what is currently working and what improvements they would like to see.\nThe episode also stresses the importance of cultural fit when selecting an implementation partner. While expertise and capabilities are important, having a positive working relationship with the partner, even during disagreements and challenges, is crucial. The ability to handle tough situations professionally and respectfully is essential for a successful partnership. Collaboration and finding solutions together when things go wrong are also mentioned as important factors to consider. Cultural fit and the ability to work well together should be evaluated when choosing an implementation partner.\nLearn more about your ad choices. Visit megaphone.fm/adchoices