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b"Today we\\u2019re going to talk about Customer Journey Orchestration with a focus on SMS and messaging to help brands drive greater customer engagement and personalize the customer experience for consumers that quickly grow impatient by being saturated with impersonal messages from the brands they support. In fact, according to a recent report by Twilio, two-thirds of consumers say they\\u2019ll quite a brand if their experience isn\\u2019t personalized.\\nI\\u2019ve seen in my own work with leading brands that customer journey orchestration can help this, and to help me discuss this topic, I\\u2019d like to welcome Trent Rossini, Managing Director at inQuba.\\nRESOURCES\\ninQuba website: https://www.inquba.com\\nThe Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\xa0The Agile Brand podcast is brought to you by TEKsystems.Learn more\\xa0here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nSYNOPSIS\\nIn this episode of The Agile Brand, host Greg Kihlstr\\xf6m explores the topic of customer journey orchestration with a focus on SMS and messaging. He discusses the importance of personalized experiences and how customer journey orchestration can help brands engage with their customers more effectively. Joining Greg is Trent Rossini, Managing Director at inQuba, who shares his expertise on this subject. Tune in to learn how brands can leverage SMS and messaging to create a more personalized customer experience.\\nThe podcast also discusses the benefits of customer journey orchestration and its impact on understanding and influencing customer behavior. Customer journey orchestration goes beyond traditional customer experience (CX) by not only capturing feedback but also analyzing customer behavior. By understanding how customers progress along their journey, organizations can identify where customers may encounter obstacles or drop off.\\nOne key benefit of customer journey orchestration is the ability to maintain context and track customer interactions across multiple channels, such as call centers, websites, and instant messaging. By aligning with the customer's objectives, organizations can move the customer forward by providing relevant interactions that create value.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"