#417: Staying competitive in Ecommerce with Steve Denton, CEO at Ware2Go, a UPS Company
Recent data from Ware2Go, a UPS Company, found that 89% of consumers are comparison shopping on 2+ marketplaces before they make a purchase. The same research found that 89% of consumers would consider purchasing through an online marketing place they have not previously shopped on in the next year.\nTo me, this means three things - one, that competition is steeper than ever, two, that there is dwindling loyalty in the online marketplaces, and three, that there is opportunity for new or competitor entrants in online marketplaces if they are able to create the right type of end-to-end customer experience.\xa0\nToday we\u2019re going to talk about all three of these aspects, and I\u2019m thrilled to have a guest today with extensive experience in both his time as an executive at companies like eBay as well as his current position at Ware2Go, a UPS Company.\nTo help me discuss this topic, I\u2019d like to welcome Steve Denton, CEO at Ware2Go.\nRESOURCES\nWare2Go 2023 eCommerce Marketplace Report: https://ware2go.co/market-research/ecommerce-marketplace-report/\nWare2Go website:\xa0https://www.ware2go.com\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\n\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nSYNOPSIS\nIn this episode, the exciting development of new AI technology is discussed, which allows brands to predict potential delays in package delivery. This capability enables brands to proactively reach out to consumers and inform them about any potential delays, which is particularly important for audiences who prioritize timely delivery. By utilizing AI technology, brands can identify potential delays and take necessary actions to mitigate the issue.\nThis predictive capability is made possible through customer segmentation. For instance, brands can provide special attention and a "white glove treatment" to first-time buyers or customers who haven't made a purchase in a long time. This personalized approach not only helps manage customer expectations but also enhances the overall delivery experience.\nOverall, AI technology plays a crucial role in enhancing the delivery experience by enabling brands to predict and address potential delays. By leveraging customer segmentation and personalized approaches, brands can ensure that their customers receive a flawless commerce logistics experience. This is particularly important in a competitive landscape where customer loyalty is declining, and consumers are open to trying new online marketplaces. Therefore, brands must prioritize the delivery experience and leverage AI technology to stay competitive and drive conversion rates.\nLearn more about your ad choices. Visit megaphone.fm/adchoices