#416: Digital displays and their impact on health and sustainability, with Tim O'Malley, E Ink

Published: Sept. 6, 2023, 4 a.m.

b"Digital interfaces, displays, signage, and more are a fixture of our lives, and they aren\\u2019t going anywhere. In fact, as digital displays get more flexible and sustainable, they will continue to grow in usage, but at what impact to our health, energy usage, and overall sustainability? Today we\\u2019re going to talk about creating sustainable, long-term digital displays that improve the lives of consumers and businesses.\\nTo help me discuss this topic, I\\u2019d like to welcome Timothy O'Malley, AVP US RBU at E Ink Corporation, which you might not have heard of before, but if you\\u2019ve ever used an Amazon Kindle, seen digital retail display signage, healthcare signage, or even the recent color-changing BMW at CES earlier this year, you\\u2019ve probably seen their work.\\nRESOURCES\\nFull details of the study can be found at the Journal for the Society of Information Display: http://doi.org/10.1002/jsid.1191\\nLink to the collaboration between Kohler and E Ink:\\xa0https://www.linkedin.com/feed/update/urn:li:activity:7072135602229399552/\\nThe Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\xa0The Agile Brand podcast is brought to you by TEKsystems.Learn more\\xa0here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nSYNOPSIS\\nIn this episode, the host and guest delve into the topic of sustainable long-term digital displays. They acknowledge that digital displays, such as phones, tablets, televisions, laptops, and watches, have become an integral part of our lives and are continuously growing in popularity. However, there are concerns regarding their impact on health, energy consumption, and overall sustainability.\\nOne of the challenges discussed is the power usage of digital displays. The guest highlights that Germany recently implemented restrictions on the operation of digital out of home and digital signage screens between 10 p.m. and 4 a.m., limiting their usage to only six hours a day. This serves as a clear example of the environmental and sustainability issues associated with digital signage.\\nThe guest also introduces the concept of e-paper displays as a more sustainable alternative to traditional digital displays. They explain that e-paper displays can effectively replace paper displays, such as shelf tags in retail or small advertisement signs. By adopting e-paper displays, energy consumption can be significantly reduced.\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"