#414: Strengthening the relationship between Sales and RevOps with Bayley Fesler and Annie Jones from Xactly

Published: Sept. 1, 2023, 4 a.m.

b"According to Gartner, only 6% of Chief Sales Officers (CSOs) are extremely confident about their team's ability to meet or exceed revenue goals. This lack of confidence has a ripple effect throughout an organization, especially between the RevOps and sales teams who each believe they hold the best strategy to meet quota. Because of this, RevOps and sales teams often interact like vinegar and oil \\u2013 they don\\u2019t mix well and struggle to see eye-to-eye.\\nHow can we repair this relationship and encourage collaboration between the two departments? Today we\\u2019re going to talk about strengthening (and in some cases repairing) the relationship between RevOps and sales teams to drive revenue and re-energize sales teams.\\nTo help me discuss this topic, I\\u2019d like to welcome Xactly\\u2019s Bayley Fesler, Director of RevOps, and Annie Jones, RevOps Business Partner.\\nCORRECTION:\\nIn the introduction, Annie Jones introduces herself and says that she joined Bayley at Xactly 7 years ago. They actually started working together at Marketo 7 years ago, not Xactly. Enjoy the episode!\\nRESOURCES\\nXactly website: https://www.xactlycorp.com/\\nThe Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\nSign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\nGet the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\nFor consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\xa0The Agile Brand podcast is brought to you by TEKsystems.Learn more\\xa0here:\\xa0https://www.teksystems.com/versionnextnow\\nThe Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"