#41 Key Principles of an Agile Brand
b'I go through the principles of an agile brand: \\u2022 Our highest priority is to add value to people\\u2019s lives through meaningful interactions and tangible benefits that brands offer to customers. \\u2022 We believe brands play an important role in society, and when they are managed properly, they can add value to people\\u2019s lives. \\u2022 We believe change can be a force for good and branding and marketing need to change to best serve their customers and society. \\u2022 We believe the future is bright and technology can be a force for good in the right hands and with the right motives. \\u2022 We believe that to make a great brand is to tie a core set of values to the products and services delivered. \\u2022 We also believe the world is in continual motion, and the ideas and thinking we currently share are subject to continual evolution as the practice of branding evolves.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'