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b'Business to business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business to consumer (B2C) marketing. But there\\u2019s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life.\\n Today we\\u2019re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment.\\n To help me discuss this topic, I\\u2019d like to welcome Chris Costello, Executive Vice President, Worldwide Strategic Accounts at Amazon Business.\\n RESOURCES\\n Amazon Business website: https://business.amazon.com\\xa0\\n The Agile Brand podcast website:\\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\\n Sign up for The Agile Brand newsletter here:\\xa0https://www.gregkihlstrom.com\\n Get the latest news and updates on LinkedIn here:\\xa0https://www.linkedin.com/company/the-agile-brand/\\n For consulting on marketing technology, customer experience, and more visit GK5A:\\xa0https://www.gk5a.com\\xa0The Agile Brand podcast is brought to you by TEKsystems.Learn more\\xa0here:\\xa0https://www.teksystems.com/versionnextnow\\n The Agile Brand is produced by Missing Link\\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\\xa0https://www.missinglink.company\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'