#401: B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group

Published: Aug. 2, 2023, 4 a.m.

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I\u2019m looking forward to this topic as well as sharing the conversation with my guest today.\nToday we\u2019re going to talk about optimizing the B2B customer experience with AI, automation, cross-channel personalization, all while doing it at scale for the enterprise.\xa0\nTo help me discuss this topic, I am joined by Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.\nRESOURCES\nVerizon Business Group: https://www.verizon.com/business/\nPega:\xa0https://www.pega.com\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A:\xa0https://www.gk5a.com\xa0The Agile Brand podcast is brought to you by TEKsystems.Learn more\xa0here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content.\xa0https://www.missinglink.company\nLearn more about your ad choices. Visit megaphone.fm/adchoices