#394: Agile marketing and walled gardens with Oli Marlow Thomas, Chief Innovation Officer, Smartly.io
Marketers and advertisers for the world\u2019s leading brands need to understand and adapt to a rapidly changing landscape, on a continual basis. Whether it is the consumer behavior known as \u201cchannel switching\u201d between devices, platforms, etc. or the continued behavior of scrolling through numerous walled gardens such as TikTok, Instagram, and Snapchat, the marketing and advertising technology industry grows increasingly fragmented.\nToday we\u2019re going to talk about \u201cThe Agile of the Omnibrand\u201d and what it means for both brands and the marketers behind them, as well as their customers.\xa0\nTo help me discuss this topic, I\u2019d like to welcome Oli Marlow Thomas, Chief Innovation Officer at Smartly.io.\nRESOURCES\nhttps://www.smartly.io website\nThe Agile Brand podcast website:\xa0https://www.gregkihlstrom.com/theagilebrandpodcast\nSign up for The Agile Brand newsletter here:\xa0https://www.gregkihlstrom.com\nGet the latest news and updates on LinkedIn here:\xa0https://www.linkedin.com/company/the-agile-brand/\nFor consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more\xa0here:\xa0https://www.teksystems.com/versionnextnow\nThe Agile Brand is produced by Missing Link\u2014a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company\n\xa0\nLearn more about your ad choices. Visit megaphone.fm/adchoices